GBGM50 Become a Founding PartnerPartner

GBGM50 Project — The Road to Grandmaster

From 47 to Grandmaster

  • 47 years old
  • International Master
  • One goal

Become a Grandmaster before 50.

A four-year journey built in public.

Become a Founding Partner Follow the Journey

One Founding Partner per category, open now for the first chapter. See the opportunity

  • 47Age
  • 4Chapters
  • 1Goal
  • 50Deadline

Not a comeback. A mission.

Guillermo Baches is a Spanish International Master (IM). At 47, he has set himself one objective: the Grandmaster (GM) title, before he turns 50.

It is one of the hardest titles in chess, and nothing guarantees he will reach it. GBGM50 shows the attempt as it is: the preparation, the competition and the decisions along the way.

The project combines competitive chess, professional preparation and storytelling. It shows what it takes to pursue an ambitious goal at the highest level.

For a brand, that is uncommon: a story with real stakes, joined at the first chapter rather than the last.

This is not about watching someone play chess. It is about following someone attempt something difficult.

Four chapters. One deadline.

47. 48. 49. 50. A partner who joins now is there for all of them.

  1. 47

    The Decision

    Making the goal public. Building the structure to pursue it.

  2. 48

    The Climb

    Improving through preparation and competition.

  3. 49

    The Pressure

    The deadline gets closer. Every tournament matters.

  4. 50

    The Mission

    The attempt to reach Grandmaster before 50.

Building a professional chess project

GBGM50 is run like a performance project: structured, measured and worked on every week. A partner backs a plan, not only a hope.

The same discipline that moves a rating also moves a brand story forward, one verified result at a time.

  • Competitive tournament playOfficial events, verified before they are listed here.
  • GM normsEarning Grandmaster norms at qualifying tournaments is the objective measure of progress toward the title.
  • Dedicated preparationStructured work away from the board.
  • Game analysisGames reviewed for the decisions behind the results.
  • Performance improvementProgress measured over years, not weeks.
  • Support from a Grandmaster-level chess coachExpert guidance on the road to the title.

Calendar

Real tournaments, official dates, verified information. The calendar grows as events are confirmed, and every event links to its official page.

  1. Albacete, Spain

    XII Open Internacional de Ajedrez “Ciudad de Albacete”

    FIDE-rated open. Centro Ágora.

    Official event site
  2. El Espinar, Segovia, Spain

    II Copa Diputación El Espinar-San Rafael

    FIDE-rated open. Centro Joven El Recreo, San Rafael.

    Official event page
  3. Portimão, Portugal

    European Rapid & Blitz Chess Championships 2026

    Rapid and blitz championships.

    Official event site

The journey is the content.

Not a static placement. An ongoing story, generated chapter by chapter.

  • Tournament competition
  • Preparation
  • Travel
  • Results
  • Setbacks
  • Analysis
  • Written storytelling
  • Public progress

A story built in public

Every chapter is told as it happens, one tournament at a time.

  • Tournament updatesNews from the events on the calendar.
  • Written storytellingLonger pieces on the preparation, the decisions and the challenge.
  • Project milestonesProgress along the four-year mission.
  • The performance journeyThe evolution from IM to GM.

Long form articles are published on guillembaches.com. Each format is a natural place for a partner to appear.

Don’t sponsor the result. Join the journey.

Sponsorship usually follows success. GBGM50 starts before the outcome is known.

The preparation is real. The competition is real. The decisions are real.

The story is happening now.

Become a Founding Partner

The first partners become part of GBGM50 from the beginning of the journey.

The opportunity is to associate a brand with a real-time international performance project. Whatever the final result, the effort, the preparation and the story are real.

Limited category availability

Official Founding Partner

Partnership
Annual
Investment
On request

Full terms, pricing and deliverables are shared privately in the partnership deck.

Request the Deck

Includes

  • Official Founding Partner recognition
  • Brand presence on the GBGM50 website
  • Partner logo, with a link to your website
  • Social media integrations on X
  • Tournament storytelling content
  • Long form articles on guillembaches.com
  • Brand storytelling opportunities
  • Quarterly partnership reports
  • Category exclusivity, so a direct competitor does not share the story

No vague promises of exposure. What a Founding Partner receives each year is specific and countable, set out in full in the partnership deck.

Regularsocial media integrations across the season
Recurringlong form articles on guillembaches.com
Dedicatedbrand storytelling pieces

Plus tournament chapter coverage during selected verified competitions. Exact volumes, scope and terms are set out in the partnership deck and agreed with each partner.

GBGM50 is built to work beyond the chess industry.

Explore Guillermo's work across these subjects.

Why partner with GBGM50?

A partner joins before the result is known.

The preparation is real. The competition is real. The decisions are real. And the journey is documented in public.

Long-term storytelling

A four-year narrative, not a single campaign. Your brand is present across every chapter, from the decision to the attempt.

International visibility

Tournaments across Spain and Europe, documented in public and added to the calendar as they are confirmed.

Authentic brand association

Your brand stands beside a real attempt at something difficult, with real preparation behind it.

Performance-based narrative

Competition, improvement and a performance mindset give every piece of content something true to say.

Recurring content opportunities

Tournaments, milestones and long-form stories create natural moments to appear throughout the year.

Association with strategic thinking

Chess is strategy, decision-making and long-term planning under pressure: qualities your brand can stand for, shown in action.

How partnerships work

  • GBGM50 values authenticity.The project is only credible if it stays honest, including when results are difficult.
  • Brand integration should feel natural.A partner appears where it belongs in the story.
  • The project will not become traditional advertising.The goal is a long-term association, not a media buy.
  • Partners become part of the journey.They are there for the chapters ahead, not only for the result.

What sponsors want to know

Straight answers, including two about the chess itself.

What is a Grandmaster (GM)?
Grandmaster is the highest title FIDE, the International Chess Federation, awards for over-the-board play. It sits above International Master, and only a small fraction of rated players ever earn it — there is no higher title below World Champion.
What is a Grandmaster norm, and how is it earned?
A GM norm is a high-level result achieved in a single qualifying tournament: enough games, against strong enough opposition from enough different federations, at a performance level around 2600. A player needs three norms, plus a FIDE rating of 2500 reached at least once, to be awarded the GM title.
Is Guillermo guaranteed to reach Grandmaster?
No. Nothing here is guaranteed, and GBGM50 doesn't pretend otherwise. That uncertainty is the story, not a flaw in the pitch.
What happens if the title isn't reached by 50?
The attempt is still documented in full, honestly, chapter by chapter. GBGM50 is built around the journey, not only the outcome.
How are the tournaments and dates verified?
Every event on the calendar links to its official organizer's page. Nothing is listed until it's confirmed there.
How exclusive is a Founding Partner position?
One partner per category. A direct competitor won't be sharing the same story.
How do I get involved?
Message Guillermo directly on X with your company, your category, and why GBGM50 fits. Full terms follow in a private partnership deck.

The final move has not been played yet.

Founding Partner positions are open, and category exclusivity means only one brand per sector holds one.

Send Guillermo a short message on X with your company, your category and why GBGM50 fits. He replies personally, and full pricing and terms follow in a private partnership deck.

Become a Founding Partner Follow the Journey

Prefer a form? Use the contact page: guillembaches.com/contact